SoCal Livin'


The SoCal way of life is unique. There are so few places in the world where you quite literally have it all – we’re talking 70 degree sunshine practically year-round, endless beaches, hilly hiking and biking trails, snowy mountains for our favorite winter sports, and sandy deserts perfect for poolside weekend getaways.

We’re partial to Encinitas, CA specifically. It’s where we grew up. The vibe in north San Diego county is truly unique and hard to put into words, even for the most eloquent of writers.

Entrance to downtown Encinitas, CA.

Source: Instagram, @spontaneousprose

So instead, to give you a taste of our hometown, we thought we would round up some IG photos from this past Memorial Day weekend to give you a glimpse of the local life.

Warning: wanderlust may ensue.


Teal waves in Encinitas, CA.

Source: Instagram, @swickstrand

Pink and purple skies over the ocean in Cardiff State Beach, Ca.

Source: Instagram, @cht725

Self Realization Meditation in Encinitas, CA

Source: Instagram, @b_sanker

Ocean waves from Grandview Beach, CA

Source: Instagram, @amandalorraineziegler

“Live in the sunshine, swim the sea, drink the wild air.”


Encintas, CA coast

Source: Instagram,

Stairway leading to Moonlight Beach, CA

Source: Instagram, @omgitsshawnn

Three men holding up a woman at the beach.

Source: Instagram, @beckybunz

Crabs washed up at seaside south Cardiff Beach, CA.

Source: Instagram, @paulajohns


Mexican food from local favorite in Encinitas, CA.

Source: Instagram, @jeffdolson42

Fresh produce locally grown in Encinitas, CA.

Source: Instagram, @katrynka

Havana bowl with grilled plantains, rice, black beans & sweet potato. plus the Jackfruit tacos from Eve Encinitas, CA.

Source: Instagram, @izzythatfruitbat

“Behind every successful woman is a substantial amount of coffee.”


Enjoying coffee at the beach in Encinitas, CA.

Source: Instagram, @gracieeeoh


Man riding surfboard waving American flag.

Source: Instagram, @surfsociety

Woman carrying a kite along the beach in Encinitas, CA.

Source: Instagram, @rjallenphoto

Do more of what makes you happy.


Woman practicing yoga positions on the beach in Encinitas, CA.

Source: Instagram, @alicabanas

Surfboards leaning up against beach bungalow

Source: Instagram, @jblimbaum

Women practicing yoga on grass near beach in Encinitas, CA.

Source: Instagram, @shawnamcgrath

Family walking along beach with surfboards.

Source: Instagram, @amandavanvels

Enjoying a good book at the beach at Moonlight Beach, CA.

Source: Instagram, @socalrunnergal

Reading is to the mind, what exercise is to the body.



Two young women running through the waves in Moonlight Beach, CA.

Source: Instagram, @alondratheg

Two young women sitting on sand at sunset.

Source: Instagram, @casshollister

Young woman walking along the coast.

Source: Instagram, @760vibes

“There are two ways to get enough. One is to accumulate more and more. The other is to desire less.”


Woman sunbathing in Beacons Beach, CA.

Source: Instagram, @adrianaciutat


Mother holds her baby boy’s arms as his feet touch the Pacific Ocean for the first time.

Source: Instagram, @askpowell

Pregnant woman holding a baby boy at the beach

Source: Instagram, @judecorfman

Woman with a dog standing in street lined with palm trees

Source: Instagram, @leo650

Young girl standing at beach with braces at sunset.

Source: Instagram, @spiritualgirlmillionaire

“Let your smile change the world, but don’t let the world change your smile.”


Now that the unofficial summer has begun, we know you’ll likely be attending a wedding or two. Next week, we’ll talk beauty tips and tricks to get you ready for the big day.

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